Physical Contact Promotes Trust: Fact or Fiction?

October 20, 2010

Fact! Well, at least 15-minute massages do (especially in women, or so the studies say).

This is according to a blog report by Dan Ariely, one of the world’s leading behavioral economists and currently James B. Duke Professor of Psychology and Behavioral Economics at Duke University, quadruply appointed to the Fuqua School of Business, the Center for Cognitive Neuroscience, the Department of Economics, and the School of Medicine. He was formerly Alfred P. Sloan Professor of Behavioral Economics at MIT’s Sloan School of Management. Damn, that was a mouthful! He’s also got an interesting TED.com talk.

So for us Asian guys averse to touch because our mommies and daddies never hugged us, well, our uptight Asian upbringings put us at a social disadvantage in human interactions. So train yourself to touch early and often, … but remember to keep it light at first! Just gentle and brief taps on the outside of the elbow, firm handshakes, and maximize incidental contact. And don’t hesitate to try a massage, either you giving or receiving ;-)

Check out Ariely’s post here.

Btw, the bids are going pretty high on the upcoming Social Arts Mastery program, so just make sure you write a good application. Find out more here.

Play on, Asian Rake David.